Archive for March 27th, 2010
Fisher-Price Inc. is the world’s largest preschool products company. Fisher-Price has dominated the infant and preschool toy market for over 60 years and has become known for the high quality and durability of its products.
Wholly owned by Mattel Inc. since 1993, Fisher-Price consolidated with other divisions of its parent to make up a single, massive marketer of toys principally for children under the age of five. Some of its best-known products include Little People playsets and Power Wheels ride-on toys.